The success of any digital marketing initiative must be proven with performance metrics. While you can find endless metrics to measure
Online reviews have become an integral part of consumers research when shopping for a product or service online. So much so, that 88% of consumers are actually influenced by reviews they read online.
In a world where social media has taken over, influencer marketing is definitely a tactic that both B2C and B2B businesses should consider. In fact, 67% of digital marketers believe that influencer marketing is an effective medium that influences consumers decision to purchase a product or service.
With a live chat option, customers can easily speak to a consultant while they are browsing through your website considering various solutions you offer. They don’t need to pick up the phone or email and wait for a response. With live chat, they can interact with someone immediately and get answers that will help them decide whether the solution is right for them.