If you’ve browsed online lately, you probably noticed many businesses posting case studies to demonstrate how their product or service helped a particular client.
Online reviews have become an integral part of consumers research when shopping for a product or service online. So much so, that 88% of consumers are actually influenced by reviews they read online.
In a world where social media has taken over, influencer marketing is definitely a tactic that both B2C and B2B businesses should consider. In fact, 67% of digital marketers believe that influencer marketing is an effective medium that influences consumers decision to purchase a product or service.
With a live chat option, customers can easily speak to a consultant while they are browsing through your website considering various solutions you offer. They don’t need to pick up the phone or email and wait for a response. With live chat, they can interact with someone immediately and get answers that will help them decide whether the solution is right for them.