Facebook has gradually become a major advertising platform for small business. Used properly, a Facebook ad campaign can be tailored to your specific needs. Here a few tips for building a campaign to successfully bring in new leads.
Define your audience
Before you begin creating ads, you need to understand the customers you want to target. Develop personas about the people who use your products or services, including age, gender, geography, profession, and interests. These details will bring clarity to your campaign as you develop your strategy.
Design your campaign
The Ads Manager on Facebook allows you to select the type of campaign you want to run. The “Lead Generation” option will help attract prospects who are further down in the sales funnel and already considering solutions like you have to offer. Be sure your ads have a strong call to action so leads will know how to take the next step.
Target your ads
This is where knowing your ideal customer profile comes in handy. Use your audience personas to tell Facebook the demographics, interests, and behaviors of your prospects. Facebook will then display your ads for your ideal audience.
Set your budget
If you can identify your audience with specific details, then set a smaller budget. Facebook will display your ads for fewer viewers, but you know your ads will be relevant to their interests. If you aren’t sure who your audience is, set a larger budget so Facebook can reach more people across a wider spectrum of demographics.
Facebook has many excellent tutorials and training videos to help you learn how to use their platform. With over 2 billion users on Facebook, a strong ad campaign can become a healthy source of new leads and money well spent.